Experiential marketing is stretching its geographical legs, but London remains the top destination. The capital is always buzzing with promotional activity and an increasing number of brand activations are taking place outdoors. Despite a prevailing trend toward more-regional experiential marketing, London retains its position as the No. 1 activation city, with over a third of all UK space bookings in the capital.
There is also a significant shift to outside promotions. Campaigns are spilling into streets and city squares as brands continue to look for new high-footfall locations for consumer engagement. So we have curated a collection of perfect spaces for external activations across London’s most iconic experiential environments.