Experiential marketing is moving outdoors. What was a pandemic-driven shift to outside brand promotions, looks to have gained permanent traction, with green city spaces firmly on the agenda of campaign planners. They can also offer more expansive floor areas indoor spaces for a fuller brand expression.
Relaxed outdoor locations - many positioned perfectly to catch commuter footfall and as ‘time out’ areas for the office community - lend themselves perfectly to responsible brand activations. These environments also establish a connection with consumers and their emerging eco-sustainability belief systems and this effectively develops trust in a brand.
With panoramic views, a huge footfall and ambiences that make for good dwell times even in ‘business hours’, plus the proximity to city infrastructure that brings week-long visitors to riversides and parks, green city spaces have all ingredients for successful experiential activations.