In 2021 almost 30% of all brand activation spaces booked on lo:live were in the North West of the UK.
Manchester and Liverpool, in particular, caught the imagination of brand promotion campaigns.
The region is also the beneficiary of the most ambitious urban regeneration projects ever seen.
£14bn is being invested in Liverpool and the population of the Manchester region growing at 30%.
So it’s time to invest brand activation budgets across the resurgent North West to make the most of your experiential campaign bandwidth.