18 Feb 2021
Pop-up space is becoming the choice of retail for automotive brands in an environment where it is more prevalent than ever to acknowledge the changing behaviours of the consumer, giving the consumer the opportunity to engage with the product in a more relaxed environment.
Car brands are being pushed to innovate faster than ever with new technologies and a changing purchasing landscape, with car brand sales down YOY. The automotive brands who aren't afraid to push the boundaries and deliver innovative visibility will reap the rewards and drive sales - no pun intended. The crew have selected the perfect locations for pushing that automotive engagement.