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Location Live Group raises initial £2m to spearhead global expansion

17 May 2022

Neil Jones, CEO of the Location Live Group, discusses how the funding will satisfy international demand

Location Live Group, the leading location planning specialist for the live events and experience sector has raised an initial sum of £2 million to fuel its ongoing trajectory of global expansion. The landmark investment will see the capital raised to aid the group to expand into international markets, and to continue to invest in its proprietary digital marketplace and platform LO:LIVE, which saw exponential growth through the advent of the Covid-19 pandemic.

Driven by innovation and its unique insights into consumer behaviour in this sector, The Location Live Group helps brands connect physically with audiences in real life and the rapidly evolving Metaverse. In this fast-changing landscape, they are focused on providing the best experience for brands to discover and book locations within any environment worldwide. 

As part of a directed digital strategy for 2022, the funds will be used to expand the LO:LIVE platform – a tool that allows users to source, plan and book locations for experiential activations - into 8 countries throughout Europe in Q2, and The USA and Asia early in 2023. The group will also deploy funds to accelerate the development and release of LO:LIVE 2.0 with its unique front-end search tool and data functions which broaden location planning capabilities through unique marketplace statistics and rating analyses.  

The Series A investment has been secured by Mayfair-based investment firm IW Capital,  a specialist in funding high-growth companies using proprietary technology at the heart of their strategy. 

Neil Jones, CEO of Location Live Group commented, 

We are delighted to take on board some rocket fuel for us to meet market demand internationally and expand our franchise into Europe, the USA and Asia. The process of searching, planning, and booking experiential space is unnecessarily cumbersome and our mission is to simplify,  the process for brands to discover and book brand spaces,  with a more data-driven approach. This will improve market access to brand activation locations for a broader creative community.

Chris Soames, Investor Director at IW Capital said,

The clear and defined strategy, the scale of the opportunity and energy and drive from the management of Location Live, made this a very simple decision to invest. Rarely do you see such a transparent opportunity for growth with, with evident market preparedness and matched ambition from the management.

Location Live launched LO:LIVE mid-pandemic after three years of planning and development. This helped to reignite the experiential market and for the sector to quickly rebound during the recovery. It now has over 1,200 platform users and over 1,000 prime brand-activation spaces that are searched over 2,000 times per week by brands, media, creative and experiential agencies. The platform also  provides the group with a rich source of data and unique insights into preference trends with experiential activity to help them inform the marketplace and provide the best solutions for its clients. 

About Location Live:

Location Live works alongside brands and creative/experiential agencies to source, plan and deliver optimum locations to help bring brand activations, events and content to life. It has an ongoing successful consultancy offering LO:STUDIO and its game-changing platform LO:LIVE provides ease of access, planning and purchase for the main brand spaces in the UK. 

About IW Capital:

IW Capital focuses on originating, structuring, managing and leading tax- efficient investment and senior debt opportunities for our expansive network of high-net-worth (HNW) individuals, ultra-high-net-worth (UHNW) individuals, family offices, wealth managers and IFAs. With an executive team boasting over 100 years collective experience in SME investment, IW Capital is renowned for its leading expertise in tax-efficient equity investment through the Enterprise Investment Scheme (EIS) and providing debt funding to SMEs. Our company portfolio is sector agnostic, and we take an active interest in maintaining investor interest through the regular provision of in-depth company reports and market updates.

Need help planning your experiential campaign? Let us help! Get in touch at thecrew@locationlive.co.uk